Cardi B's Signature 'Okurrr' Phrase Denied Trademark — Find Out Why

Not, Okurrrrr!

Cardi B will not be able to cash in on her famous catchphrase. According to The Blast, the 26-year-old rapper was refused a trademark registration after filing to lock down "Okurrr."

"U.S. Patent and Trademark officials explained that Cardi's slogan falls under the category of 'widely-used commonplace expressions,' and did not fit the bill to deserve a trademark," the entertainment news site reports.

USPT officials also noted that Okurrr, "is a slogan or term that does not function as a trademark or service mark to indicate the source of applicant’s goods and/or services," and does not distinguish itself from other similar marks. For example, the Kardashian-Jenner family's use of the phrase. Officials claimed that the Kar-Jenners have been associated with saying "Okurrr" for years, which is one of the reasons they deemed it a common expression. Not to mention, Cardi's fans also filed a similar trademark application before she did to use the phrase, according to The Blast.

Cardi initially filed the application to trademark "Okurrr" on March 11. The "I Like It" rapper reportedly had plans to use the phrase on paper goods, such as cups and posters, and on a clothing line that features pants, shirts, and hoodies.

While Cardi and the Kardashians have used the phrase for years, according to People, "neither originated it."

"It actually derives from RuPaul’s Drag Race season six contestant Laganja Estranja, who used it first on the show," the site reports. Laganja even called Kim Kardashian out for using his phrase after a fan suggested she make an "Okurrr" Kimoji back in 2016. "YES GREAT IDEA! ADDING NOW!" she tweeted, to which he responded: "POOR ME! Another one of my word candies has been stolen!!"

Photo: Getty Images

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